Think of how frequently you change your Facebook profile picture. Once a month? Maybe once a day. Or even every time you snap a good selfie, for that matter. A company's "brand" is something like a profile picture. It needs to encapsulate the image and qualities that you want to present to your potential customers. Here at GR8/SKN, we have cycled through a few renditions, and I'm going to give you a behind-the-scenes look at our brand's evolution.
Our first logo--and the one to which we have returned!
Original labels.
Problem? There wasn't enough differentiation between the products.
New logo design that was eventually discarded.
Finally, we've settled on our latest branding: it is gender-neutral, differentiated, and youthful! Look for it on shelves soon.
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