Fresh-Face Friday? Our Response to "Throw-Back Thursday"

If make-up ranks up there with food, water, and oxygen on your list of necessitates, this might come as a shock: There is a growing acceptance—indeed even an endorsement—of beauty routines that kick mascara, lip-gloss, and blush to the curb.

Sure, magazines have long served up articles about "natural beauty." But let's be honest: "natural beauty" is just a euphemism for neutral color palettes and an abandonment of "mega-lash" mascaras.

Recently, however, there has be a move toward legitimately natural beauty; that is, a rejection of make-up altogether. According to an article published in Vogue's March 2014 issue, "For spring/summer 2014, models really were sent out onto the catwalks with the bare minimum of products and styling" (Niven). 

But maybe you require more rigorous evidence than fashion trends before you chuck your new Urban Decay eye shadows. Researchers at Bangor and Aberdeen Universities conducted a study investigating participants' make-up preferences. They found that both men and women preferred models wearing 40% less make-up than originally applied.

Even if you're not totally convinced, consider wiping off a few layers of that cake-like concealer before heading out the door tomorrow morning.

Sources: http://www.vogue.co.uk/beauty/2014/03/26/raw-beauty-spring-summer-2014-no-makeup-trend

http://time.com/79584/science-women-less-makeup/